Our mission not only leads us, it inspires us with a common purpose.
DURA's mission is to inspire:
drivers, through exceptional vehicle interactions;
customers, through a game-changing design, an immediate remedy
to a critical supply problem, or daily confidence in best-in-class quality;
our people, through a unique culture, purpose and pride in DURA;
competitors, through leading by example, creating benchmarks
to which they aspire;
our stakeholders, through working together to deliver exceptional
value creation for all;
DURA's mission is inspiration fueled
by innovation and performance.
